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About By Parra
Founded by Dutch artist Pieter 'Parra' Janssen, By Parra is a celebrated apparel label known for its distinct use of saturated colors and hybrid surrealist imagery. The brand bridges the gap between high-end gallery art and street culture, offering premium garments that serve as wearable canvases for Parra's signature hand-drawn aesthetics.
Our Mission
Our mission is to translate visionary pop-art illustrations into high-quality, ethically produced streetwear that celebrates individual expression.